THINK Business: Jon Dwoskin Interviews Karen Larson, CEO of LMstudio Art & Design

Crafting Your Company’s Personality Through Marketing

It was an honor, and a blast, being interviewed by my friend Jon Dwoskin for his Think Business podcast. CLICK HERE to listen to our conversation.

In this episode, Jon and I discuss:

• The history of marketing
• How people should be thinking about their brand
• Design as a craft
• How to create a successful marketing campaign

Key Takeaways and Actionable Success Principles:

• You should always think about marketing your brand
• Ask yourself, “what is the personality of my company?” Because that’s what your brand will be centered around
• Plan out your marketing campaign first – specify what your goal is
• If you don’t know who your ideal client is, you won’t know how to craft your message/product

“The number one piece of marketing material that every company needs to have is a website.” – Karen Larson

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