I have to apologize not getting day 2 online earlier — the conference has been a whirlwind!
So here we go ….
Monday, June 7 | Day 2:
The day started out with two sessions by two incredibly strong, creative women.
The first was the general session, Inspiration: You Are What You Keep, Gail Anderson. Gail is an inspirational, not to mention obsessive, designer for the Rolling Stone magazine. She’s a collector, and everything she has acquired over the years has been an influence in her work. These items include salt and pepper shakers, bottle caps and artwork made from type shapes to name a few. She has managed to incorporate her love for these objects in her work, and has created beautifully complex graphics over the past 25 years. I totally loved the session!
Then I moved onto Women on Top, Erin Sarpa. This session discussed the unique challenges facing women in design. Erin talked about the difference between men and women, and the advantages women have, including the ability to recognize details, multitasking and relationship building. Although we have these advantages, it’s important to have specific goals, know our strengths and weaknesses, find a mentor, and don’t be afraid to fail. Again, great session. Erin gave us the tools to achieve success.
Even lunch was a treat, as I hooked up with Jaime Pescia, a navite Detroiter and the design chair of the International Academy of Design and Technology, and Jeff Fisher, owner of Logomotives. Great company and conversation.
The afternoon session I attended was Justin Ahrens (Rule29) session, Life Kerning: Where Life and Creativity Meet. As expected, Justin’s session was a wonderful mix of widsom, insite and perspectives about how to balance your work life so it’s a more meaningful experience. A really good piece of information was the criteria that Rule29 uses to decided whether its a good fit for the company. 1) Will it be profitable? 2) Will it be fun? 3) Will it attract other work? The answer has to be yes to 2 out of the 3 criteria questions for it to be considered as a viable project for Rule29.
Justin also shared videos within his presentation from guest speakers, including one from Von Glitschka that made everyone cry. Afterwards I talked to Von about it, and in his dry humor he thought it would have been a good idea to get shirts made that said, “Von made me cry at HOW.” I agree, that would have been great!
Later in the afternoon I checked out the Designers Showcase where designers brought and sold handmade items. It was smaller this year, but still some nice work!
In the evening I attended an intimate little bash that Neenah Paper hosted. I was lucky enough to meet a lot of cool new people, as well hang with some of my long time HOW buddies. But the best part was I was able to spend more time with one of my new favorite people, Jamie Saunders from Neenah. She’s the sweetest!!!
Check out my HOW 2010 flickr photo album here. ENJOY!